Datenschutzerklärung

1. Data Protection at a Glance

General Notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in the privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. The operator's contact details can be found in the "Information about the Responsible Party" section of this privacy policy.

How do we collect your data?

Some data is collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You always have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge. You also have the right to request that it be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time. You also have the right to have the data processed based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format.

If you have any further questions about data protection, you can contact us at any time.

Analysis Tools and Third-Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, as well as creating user statistics. When you make a purchase on our website, Shopify also collects your name, email address, delivery and billing addresses, payment information, and other data related to the purchase (e.g., phone number, amount of sales made, etc.).

Shopify stores cookies in your browser for these analyses. Details can be found in Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, the processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TTDSG. Consent can be revoked at any time.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., when communicating by email) can have security gaps. A complete protection of data against access by third parties is not possible.

Information about the Responsible Party

Email: hello@alessandraavenue.com

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a specific storage period is specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the data will be deleted once these reasons cease to apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data under Art. 9(1) GDPR are processed. In the case of explicit consent for the transfer of personal data to third countries, data processing also occurs based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing additionally takes place based on § 25(1) TTDSG. The consent is revocable at any time. If your data is necessary for the performance of a contract or the implementation of pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if required to fulfill a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also occur based on our legitimate interest according to Art. 6(1)(f) GDPR. The relevant legal bases for each case are explained in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we collaborate with various external entities. The transmission of personal data to these external entities is sometimes necessary. We only disclose personal data to external entities when it is necessary for contract fulfillment, when we are legally obligated to do so (e.g., disclosure of data to tax authorities), when we have a legitimate interest under Art. 6(1)(f) GDPR in disclosure, or when another legal basis allows data disclosure. When using data processors, we disclose personal data of our customers only based on a valid contract for data processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke a previously given consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)

If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data for reasons arising from your particular situation, including profiling based on these provisions. The respective legal basis for processing is provided in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection according to Art. 21(1) GDPR). If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, including profiling, to the extent that it is related to such direct marketing (objection according to Art. 21(2) GDPR). If you object, your personal data will no longer be used for direct marketing purposes (objection according to Art. 21(2) GDPR).

Right to lodge a complaint with the supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done to the extent technically feasible.

Information, correction, and deletion

You have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as a right to correction or deletion of this data within the scope of applicable legal provisions. For this and other questions regarding personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have filed an objection under Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the other, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed – apart from its storage – with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL/TLS Encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on this Website

Cookies

Our websites use so-called "cookies." Cookies are small data packets that do not harm your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or automatic deletion occurs through your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used for evaluating user behavior or for advertising purposes.

Cookies that are necessary for the electronic communication process, for the provision of certain functions you desire (e.g., the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audience) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively based on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.

You can configure your browser to inform you about the setting of cookies, allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases, or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Information about the cookies and services used on this website can be found in this privacy policy.

Contact Form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and for follow-up questions. We do not disclose this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be revoked at any time.

The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

5. Newsletter

Newsletter Data

If you wish to subscribe to the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No additional data is collected, or it is collected only on a voluntary basis. We use this data exclusively for sending the requested information and do not disclose it to third parties.

The processing of the data entered into the newsletter registration form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke the granted consent to the storage of data, the email address, and their use for newsletter dispatch at any time, for example, via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter is stored by us or the newsletter service provider until you unsubscribe from the newsletter or the purpose ceases to exist. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the scope of our legitimate interests pursuant to Art. 6(1)(f) GDPR.

Data stored for other purposes by us remains unaffected by this. After you unsubscribe from the newsletter distribution list, your email address will be stored by us or the newsletter service provider, if necessary, in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for newsletter sending (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

 

Last updated: 28/01/2024